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June 26, 2026

GTA 6 Pre-Orders Prompt Mixed Wall Street Response

GTA 6 pre-orders opened this week and triggered an immediate 2 percent drop in Take-Two Interactive stock on both Wednesday and Thursday. While millions placed orders, some investors expressed disappointment that the base price did not reach $100. Others viewed the $80 tag as aligned with expectations and a foundation for expanded revenue from GTA+.

Stock Drop Follows Pre-Order Launch

Take-Two shares declined at market open despite widespread pre-order activity. The reaction reflected divided views on the $80 standard edition price, with some shareholders having anticipated a higher starting point.

Analysts Raise Targets on Monetization Outlook

GTA 6 Pre-Orders Prompt Mixed Wall Street Response

Bank of America analyst Omar Dessouky reiterated a buy rating and lifted the price target to $368, citing potential for improved GTA+ performance after launch. Jefferies analyst James Heaney called the $80 price a positive outcome that matched most investor models, though he noted the absence of any GTA Online details in early materials. BTIG analyst Clark Lampen set a $290 target and forecast sustained earnings growth from fiscal 2027 through 2029, pointing to historical per-capita spending of $40 to $45 in prior GTA Online titles.

Physical Editions and Additional Sales Expected

A reliable leaker indicated that physical copies will contain a disc beginning in December. The detail suggests possible double-dipping by collectors and further holiday sales volume according to RockstarINTEL.

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