Commission Vote and Timeline
Documents reviewed by RockstarINTEL show the Miami Beach City Commission passed the measure 4-3, authorizing Rockstar to pay for billboards and related displays. Installation may begin October 15 and must conclude by December 31. A separate vote on similar permissions is still expected in downtown Miami.
Size, Cost, and Placement Limits
Approved signs may exceed 5,000 square feet and carry an individual price tag of $208,000. Officials indicated the total payout to the city could approach $4 million once final terms are settled. The campaign is confined to the area bounded by Northeast 5th Street, the Miami River, Biscayne Bay, and Northeast 2nd Avenue, and will emphasize subtle “VI” and “Vice City” branding rather than appear on protected landmarks.
Background and City Rationale
The fictional Vice City setting draws directly from Miami’s cultural identity, prompting officials to weigh promotional benefits against concerns about the game’s content. One commissioner argued against hosting the marketing on those grounds. Supporters countered that the release offers Miami a chance to showcase itself as a hub for entertainment, tourism, and creative industries.