Workforce Growth and Studio Acquisitions
Rockstar grew from roughly 2,000 employees in 2018 to approximately 4,000 today. The studio opened new locations in Australia, India, and Los Angeles, with the LA office dedicated primarily to non-player characters.
Real-World Experts Hired for Realism
Miami stylist Jillian Carr joined full time in 2023 to build a fashion system reflecting the city's social and cultural variety. Racecar drivers were consulted on vehicle handling, and fifty street artists created in-game murals.
“Vice City is built around vanity. Between social media, celebrity culture and a constant flow of tourists, appearances carry significant weight, and trend cycles turn over quickly.”
Gameplay Systems and Next Reveal
Eating, exercise, and sleep now affect the protagonists. Rockstar will show extended gameplay footage on Netflix the day after the IGN report.