Miami Vehicle Showcase Details
Rockstar outfitted several production cars to match their GTA 6 counterparts and sent them through Miami streets in a coordinated group. The vehicles carried Leonida license plates matching those seen in the game and included a police-liveried Lamborghini alongside a McLaren styled as the Progen Emerus.
Social Media and Local Reaction
Online responses were largely favorable, with users highlighting the creativity of the display. One observer called the Vice City Police Huracan impressive, while another noted Miami's willingness to host game-related events on a large scale. Local outlet Only in Dade documented the cars at a gas station beneath a Goodyear blimp carrying a GTA 6 advertisement.
Broader Marketing and Research Context
The Miami activities align with Rockstar's earlier research trips across Florida to ensure an authentic recreation of the region. Some local officials have raised concerns about the scale of the studio's presence, which has included partnerships such as with the Miami Heat. Similar promotional activity has appeared internationally, including an Australian government notice on requesting leave for the game's launch.