The in-game 'Yeti' clothing brand appears to be a parody of BAPE (A Bathing Ape), the iconic Japanese streetwear label known for its ape logo and hypebeast culture — making the Bigfoot reference work on two levels at once.
Source: Yeti (GTA V) — CC BY-SA
The Yeti Store in GTA V drips with that hyped-up streetwear energy, straight-up channeling BAPE's whole vibe — except here Bigfoot himself is the logo.
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