Activision's chief marketing officer suggested that GTA 6's November release could help games like Modern Warfare 4 by attracting more players to consoles. The comments, reported by GameSpot, frame the upcoming Rockstar title as a potential industry-wide benefit. This remains an unconfirmed rumor based on an interview with The Game Business.
Activision Executive Comments on Market Impact
According to the report, Tyle Bahl stated that GTA 6 and Call of Duty are the two biggest games of the year, and more players returning to gaming would benefit their titles.
“Well, no offense to Zelda, but [GTA and COD] are the two biggest games of the year. And more people coming in to the dashboards, more people taking the dust off their Xbox or PlayStation and playing again, is going to be more eyeballs for us overall,”
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