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October 16, 2026

GTA 6 Miami Marketing Draws Official Pushback

GTA 6 marketing has expanded across Miami with activations on vehicles, blimps, and other surfaces. The open-world game is set in Vice City, a stand-in for Miami, and releases in November. Miami-Dade County officials have criticized the city's partnership with Rockstar, according to GameSpot.

Marketing Activations in Miami

Rockstar has placed the GTA 6 logo on a Kaseya building and arranged a Miami Heat crossover event. Additional promotions now cover real cars, blimps, and beach chairs throughout the area.

Commissioners Voice Concerns

Multiple Miami-Dade County commissioners raised objections to accepting Rockstar funds for a game focused on violence and other crimes.

“We're depicting Miami like a murder capital”

— Commissioner René Garcia

“Philosophically, I feel we should not be moving forward”

— Commissioner Micky Steinberg
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