Rockstar's GTA 6 Extended Look caused Netflix US viewership to jump 50 percent yesterday compared with the prior day and average Thursday numbers. Mobile use climbed nearly 50 percent and web traffic rose 125 percent according to Sensor Tower data. The event also produced more than 4.5 million pre-orders worth nearly 450 million dollars before the broadcast aired.
Audience Surge During Broadcast
Netflix recorded a 50 percent increase in US mobile viewers and a 125 percent rise in web visitors during the GTA 6 Extended Look compared with the same time the previous day and the 12-week Thursday average.
Brief Streaming Outages at Premiere
Users in multiple countries encountered a temporary error screen at launch that resolved after roughly 30 seconds, with reports appearing on social media from viewers including high-profile streamers.
“Utilizing lexicon-stirring events tied to notable IP has helped expand Netflix's appeal as an all-encompassing entertainment platform.”
Strong Pre-Order Totals Before Broadcast
More than 4.5 million copies had already been sold for nearly 450 million dollars, with over three quarters on PlayStation 5 and 90 percent the 100-dollar Ultimate Edition.
Source