Pre-Order Edition Preferences
Zelnick told CNBC that the pre-order split leans heavily toward the Ultimate edition because those placing orders early tend to value its added content.
“That might be a reflection of the fact that most avid consumers are the ones who are pre-ordering now”
Ultimate Edition Contents and Reaction
The $100 tier includes exclusive vehicles, stylized weapons, outfits, tattoos and hairstyles plus five dedicated shops for vehicle mods, clothing, tattoos and beauty services that are absent from the standard edition.
Those exclusive shops drew criticism when first shown.
Financial Outlook and Next Trailer
Take-Two raised its fiscal 2027 earnings forecast on the strength of GTA 6 anticipation. Zelnick noted the company's near-total shift to digital sales leaves it unaffected by Sony's decision to stop manufacturing PlayStation discs.
An extended GTA 6 trailer will premiere as a timed Netflix exclusive later this month before reaching YouTube, which Zelnick described as Rockstar experimenting with new distribution methods.