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August 25, 2026

Take-Two Says GTA 6 Ultimate Edition Leads Pre-Orders

Take-Two Interactive CEO Strauss Zelnick stated that more players have pre-ordered the GTA 6 Ultimate Edition than the standard version. The comments followed the publisher becoming the largest publicly traded video game company and came during a CNBC appearance after its earnings report. Zelnick noted the early data may reflect purchases mainly from dedicated fans.

Earnings Context and Publisher Milestone

Take-Two shared early GTA VI sales indicators with investors after reporting quarterly results that elevated it to the top position among publicly traded game publishers.

CEO Remarks on Pre-Order Performance

Take-Two Says GTA 6 Ultimate Edition Leads Pre-Orders

During an appearance on CNBC’s Squawk Box, Strauss Zelnick said pre-orders have gone much better than expected for Grand Theft Auto VI.

“skewing premium edition”

— Strauss Zelnick

Edition Split and Early Buyer Caution

Zelnick indicated sales lean toward the higher-priced Ultimate Edition even amid complaints over cost, contents, and the absence of physical discs, but he cautioned that current figures likely capture only the most committed fans.

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