Rockstar predicted the future of branding 10 years ago
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Rockstar predicted the future of branding 10 years ago

The Seashark is one of the few vehicles NPCs call by actual brand name instead of 'jet ski' — because Rockstar wrote it as the GTA universe's equivalent of 'Jet Ski,' mirroring how Kawasaki's trademark became genericized in real life. Lamar even says 'Seashark races' and MC Clip complains they 'stole my seasharks.'

Source: Seashark — CC BY-SA

The full story

The OG Seashark — NPCs call it by brand name, not 'jet ski.'
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The OG Seashark — NPCs call it by brand name, not 'jet ski.'

Seashark spotted in GTA VI Trailer 1 — Rockstar's still riding that brand wave.
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Seashark spotted in GTA VI Trailer 1 — Rockstar's still riding that brand wave.

GTA VI logo — the Seashark saga continues in Vice City.
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GTA VI logo — the Seashark saga continues in Vice City.

Seashark variant 2 — still got NPCs shouting the brand name.
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Seashark variant 2 — still got NPCs shouting the brand name.

Online Seashark — this is what Lamar's talking about in 'Seashark races.'
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Online Seashark — this is what Lamar's talking about in 'Seashark races.'

Front quarter view — designed so close to real jet skis, no wonder NPCs genericized it.
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Front quarter view — designed so close to real jet skis, no wonder NPCs genericized it.

Top-down view — the exact ride MC Clip's crying about getting jacked.
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Top-down view — the exact ride MC Clip's crying about getting jacked.