Microsoft Builds Alligator Xbox as GTA 6 Promotion
News
November 4, 2026

Microsoft Builds Alligator Xbox as GTA 6 Promotion

Microsoft created a custom Xbox Series X console resembling an alligator to promote GTA 6 on Xbox. Sony holds the marketing rights, prompting this workaround. The one-of-a-kind unit is a contest prize with clear Florida and Miami references.

X-Bite Console and Contest Details

According to GameSpot, the five-foot X-Bite was built as the sole unit and references the game's setting through Miami vibes, with the winner able to play major upcoming titles on it.

“This November, Xbox is heading to Florida--home to incredible wildlife, unforgettable places, and every now and then, stories you have to see to believe”

— Microsoft
Source