


Rockstar hid their own CEO inside GTA as an Easter egg — twice!
The Ammu-Nation clerk named 'Sam' in GTA III and Vice City was secretly based on Sam Houser, co-founder and president of Rockstar Games. Rockstar confirmed the resemblance in an official Q&A, and the character's internal file name is literally 'sam'. He even got a statue holding a baseball bat in GTA: San Andreas.











