Take-Two Interactive considered charging more than the final prices for Grand Theft Auto 6 but declined to do so to ensure the cost felt fair to consumers. Preorders are currently favoring the $100 edition. The decision was made to deliver greater value and avoid pricing the game out of reach for many players.
Take-Two Pricing Approach
According to GameSpot, Strauss Zelnick stated that many observers believed the company had significant pricing power given the game's expected demand, yet Take-Two settled on $80 for the standard edition and $100 for the premium version to provide more value than the charge.
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GameSpotView Original Article