Retailer Records Historic Pre-Order Volume
CDdiscount described the response as unprecedented, noting that pre-orders in the first day exceeded a full traditional campaign for either Call of Duty or EA Sports FC. The retailer called GTA 6 the biggest cultural event of 2026 in its statement to Rockstar Magazine.
“In just 24 hours, we recorded six times more preorders than during an entire traditional preorder period for major franchises such as EA Sports FC or Call of Duty.”
Site Traffic and Search Trends
Gaming-section traffic on the retailer’s site rose 500 percent on June 25, with the busiest hour between midnight and 1 a.m. reaching 18 times the previous night’s level. GTA 6 became the top search term aside from generic heatwave-related queries.
RockstarINTEL notes that the reported numbers represent only a portion of total interest because most buyers are expected to choose the digital version.
Physical Edition Debate and Future Data
The retailer observed that controversy over the code-only physical edition has not reduced demand. RockstarINTEL adds that Take-Two is expected to address pre-order figures during its early-August earnings call.