Rockstar's fake self-driving car company is hiding a brutal joke in its name.
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Rockstar's fake self-driving car company is hiding a brutal joke in its name.

The 'KnoWay' autonomous driving company that occupies the remodeled Dorset Drive building is a dark pun: 'no way' expresses public skepticism about self-driving technology, while 'KnoWay' phonetically suggests both 'know way' (as in, they know the way) and the fatalistic 'no way' you'd say before a crash. The mission 'Negative Press' has you hack their Vivanite vehicles to cause mayhem — literally proving the 'no way' doubters right.

Source: KnoWay HQ — CC BY-SA

The full story

The Dorset Drive building before KnoWay moved in — just another office, nobody guessed it'd become ground zero for self-driving chaos.
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The Dorset Drive building before KnoWay moved in — just another office, nobody guessed it'd become ground zero for self-driving chaos.

The slick remodeled facade of KnoWay HQ — modern glass hiding a dark pun on public distrust of autonomous tech.
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The slick remodeled facade of KnoWay HQ — modern glass hiding a dark pun on public distrust of autonomous tech.

Angle showing nearby Pill Pharm — KnoWay embedded in a busy hood where their hacked Vivanites will later wreak havoc in Negative Press.
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Angle showing nearby Pill Pharm — KnoWay embedded in a busy hood where their hacked Vivanites will later wreak havoc in Negative Press.

The parking access where Vivanite vehicles roll in and out — right before we hack them to pieces in Negative Press.
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The parking access where Vivanite vehicles roll in and out — right before we hack them to pieces in Negative Press.

The rear of KnoWay HQ — the side nobody watches, like the hidden public skepticism the company's name mocks.
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The rear of KnoWay HQ — the side nobody watches, like the hidden public skepticism the company's name mocks.

KnoWay at night — lights on, but that fatalistic 'no way' always lurks behind the glow.
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KnoWay at night — lights on, but that fatalistic 'no way' always lurks behind the glow.

The KnoWay Depot signage — there it is, the pun laid bare: 'know way' meets 'NO way,' and Negative Press makes the fatalistic reading come true.
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The KnoWay Depot signage — there it is, the pun laid bare: 'know way' meets 'NO way,' and Negative Press makes the fatalistic reading come true.

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