Take-Two Interactive stated during its August 7 earnings call that marketing for GTA 6 is taking place on virtually every social media outlet. CEO Strauss Zelnick praised Netflix as a marketing partner for the game's extended look, which has a six-hour exclusivity on the platform. The company described the arrangement as a groundbreaking partnership arranged by Rockstar.
Earnings Call Comments
Zelnick explained that the company is working with virtually every social media outlet on Earth as part of Rockstar's marketing strategy and called Netflix a close partner.
“We're always in conversation about things that we can do together, and this is a groundbreaking partnership that Rockstar arranged with our friends at Netflix.”
Viewer Access Concerns
Some observers have raised concerns around Netflix's ability to handle expected server strain and the risk of the extended trailer being immediately ripped and reuploaded elsewhere.
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