Sensor Tower analyst Karl Kontus estimates GTA 6 preorders could reach 25 million units by launch, generating around $2 billion. That figure would cover development costs and most marketing spend. Take-Two has described demand as unprecedented without releasing exact numbers, according to GameSpot.
Preorder Volume and Revenue Outlook
Kontus told GI.biz that the 25 million preorder estimate represents unprecedented performance and would largely offset the game's production expenses plus the majority of marketing outlays.
Marketing Timeline and Disclosure Limits
The main marketing campaign has not started and is expected to begin with the August 27 trailer on Netflix. Take-Two declined to share specific preorder data to avoid misleading investors, while most orders are projected to arrive in the final week before release.
Source
GameSpotView Original Article