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August 25, 2026

GTA 6 Preorders Unprecedented, Take-Two CEO Says

Take-Two reported unprecedented GTA 6 preorders after they launched in late June. CEO Strauss Zelnick described the response as unmatched in the industry during an earnings call. The publisher reaffirmed the November 19 release date and $80 price point.

Executive Remarks on Demand

Zelnick stated that exceptional preorders do not guarantee sales and stressed the company remains cautiously optimistic.

“No one's ever seen anything like this before at Take-Two, or in the industry.”

— Strauss Zelnick
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